The Experience Revolution
The experience revolution is already here. It transforms businesses. It transforms human interactions. It transforms us.
Wells Fargo is thinking about the users
ATMs have been here for a long time now. So it’s nice to see how Wells Fargo has made an effort to innovate and change the traditional interaction of those machines. They have hired a great design agency, Pentagram, and the results are sweet - a great and clear user experience. The banking and financial industry is a complicated market and we usually see how users fail to understand how things work.
By crafting this new experience with the ATMs, at least one bank/user interaction is solved.
You can read the full story of this redesign as written by Holger Struppek.
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