Jun 8, 2008

UX is good for your shareholders

Although a couple of months old, I thought it would be interesting to mention the Teehan+Lax’s UX fund experiment. On November 1st 2006, they have invested $50K in UX centered companies like Nike, Progressive, Apple, Netflix, Jetblue and more. They wanted to compare the stock performance of those companies with the general market performance.

The results are stunning. Those stocks gained 33% during a single year and have beaten the general market performance.

Conclusion: UX is good for your shareholders.

See the full results

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Hi. My name is Uzi Shmilovici and I'm co-CEO for Netcraft - a top web strategy, design and development agency based in Israel. I am also the local leader for the IxDA. You can mail me or leave me some comments on twitter.