July 2008
2 posts
2 tags
BookMarx - July 19th, 2008
Design thinking can transform your business. Tim Brown explains how on HBR.
Being a small business is not an excuse. I agree and think it is a tremendous opportunity to create a unique User Experience.
Insights from Starbucks marketing chief. They surely know how to innovate.
Technology is not the answer for everything. The super interesting case of Dabbawala demonstrates this.
BookMarx - July 6, 2008
Service design is an evolving field which clearly connects business success with design. Stefan Moritz has a great white paper about it.
Peter Coughlan video keynote from MX 2008, on how to strengthen UX design skills within an organization.
Customer satisfaction is a result of employee satisfaction. Ask Herb Keller from SouthWest Airlines.
Customer Experience is critical and this is an era of...
June 2008
7 posts
An interview with Tony Hsieh - CEO of Zappos.com
There is a huge buzz around Zappos recently. I had some questions on my mind regarding the great culture of that company (which is clearly it’s competitive advantage). The main thing was whether this culture was born in lengthy strategy meetings or was it more of an evolution of the company. Tony Hsieh, the CEO behind this great culture tipped me about this in a short interview:
US: Have...
2 tags
WeekMarx - June 20, 2008
The WeekMarx (after Karl Marx…) will include some interesting user experience, design and business links that I have bumped into in the last week.
So here goes:
Colleen Jones writes about the creation of better bills. The T-Mobile case study makes a point about the business value.
I really loved Affective Design’s iceberg analogy to explain the difference between Visual Design and...
Wells Fargo is thinking about the users
ATMs have been here for a long time now. So it’s nice to see how Wells Fargo has made an effort to innovate and change the traditional interaction of those machines. They have hired a great design agency, Pentagram, and the results are sweet - a great and clear user experience. The banking and financial industry is a complicated market and we usually see how users fail to understand how...
The experience hierarchy of needs →
I really love Challis Hodge’s pyramid of needs. Reminds me of the famous pyramid by Maslow. This comes in a great timing. The web is buzzing about iPhone2.0. Talk about DESIRABLE.
3 tags
UX is good for your shareholders
Although a couple of months old, I thought it would be interesting to mention the Teehan+Lax’s UX fund experiment. On November 1st 2006, they have invested $50K in UX centered companies like Nike, Progressive, Apple, Netflix, Jetblue and more. They wanted to compare the stock performance of those companies with the general market performance.
The results are stunning. Those stocks gained...
4 tags
The Experience Revolution
Can you feel it? It seems that it is all around us these days. Firms are starting to understand the power of user experience. Disney, Apple, Starbucks, Zappos and Cirque de Soleil are some of the companies which identified this a long time ago. It is well beyond design and user experience practices. It is about business strategy now.
This blog is here in order to document this revolution.